OnDemand Panel discussion: How Madrid is unlocking the potential of AI to transform city experiences

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Date recorded: Tuesday 22 October 2024

 

Length:  60 mins, including Q&A

 

Artificial intelligence holds immense potential to revolutionise the way cities interact with their residents and visitors. By leveraging AI’s capabilities, cities can create dynamic, personalised experiences that cater to individual needs and preferences, making urban living more engaging and convenient.

 

In this webinar, we explore the VisitMadridGPT project, an innovative AI-driven virtual assistant developed in collaboration between Madrid Destino (the Madrid City Council Tourism Department) and Microsoft. 

 

Designed to enhance the visitor experience in the city of Madrid, this project exemplifies how AI can go beyond basic transactional interactions to offer rich, personalised guidance and insights. From answering practical questions to providing tailored recommendations, VisitMadridGPT is revolutionising the way tourists explore and enjoy the city.

 

Joined by expert speakers from both sides of the project, attendees will gain insight into the development and implementation of the virtual assistant – the first of its kind from a Spanish city. Discover how the project team trained the AI model to deliver accurate, conversational responses and how the data gathered from visitor queries is informing and improving the city of Madrid’s marketing strategies.

 

Key lessons:

• How AI can be used to personalise and enhance visitor experiences in urban settings
• The process of training AI models to provide conversational and accurate responses
• The importance of collaboration with technology partners like Microsoft
• How data insights from AI interactions can inform and improve city strategies
• Best practices for integrating AI-driven tools into city initiatives and departments.

Watch OnDemand now to learn from a real-world example of AI transforming city experiences, gaining valuable insights that could be applied to your own projects.

 

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Speakers:

		Abigail Sigüenza Director of Strategic Marketing, Madrid City Council Abigail Sigüenza is a marketing and communication expert with over 19 years of experience in tourism promotion. As Director of Strategic Marketing at Madrid City Council, she leads the tourism brand strategy and coordinates its digital transformation integrating cutting-edge technologies like AI to enhance the visitor experience.
		Alejandro Mullor Worldwide Public Sector Industry Advisor, Tourism Lead, Microsoft   Alejandro Mullor joined Microsoft 16 years ago, for the last four years he has been developing the role of Industry Advisor within the World Wide Public Sector group. Its mission is to help internationally those governments selected as strategic accounts, to define their complete vision of digitalization. It has worked with the City of Madrid, the Community of Madrid, Amsterdam, Rotterdam, Utrecht, the central government of Spain, Estonia, Canada and Italy. In parallel, he leads the strategy for the tourism industry internationally within Microsoft, a specialization complemented by the areas of Critical Infrastructures and Smart Cities.

 

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