OnDemand WEBINAR: The intersection of sustainability and mobility

For city planners, success is often measured in terms of a user’s transactional ability to get from point A to point B in the short run. The user experience should not only be thought of in terms of a user’s cumulative journeys, but also the impact of those trips on a city and the environment.

60 per cent of public sector leaders agree that a short-term focus impedes long-term planning. 80 per cent cite “driving innovation” as an important priority, and 80 per cent also cite advanced analytics as an important capability, according to a Deloitte study.

Pratik Desai, product marketing manager at HERE, believe that intermodality naturally leads to sustainability. More than a secondary benefit, sustainability is worth pursuing in its own right because it enables a continuum of advancements via long-term financial benefits relating to citizen health, an improved local economy, and more.

In sharing this multi-faceted vision, Desai will illustrate how urban mobility solutions powered by location software enable municipalities to:

• Make intermodal trips the path of least resistance and the most widely adopted
• Plan and use transportation methods efficiently across the network
• Discover blind spots inhibiting user adoption or local economic growth

Speakers:

	Pratik Desai, senior product marketing manager for the public sector at HERE Technologies.   Desai is accomplished in the technology sector, having helped launch products in digital payments, software, and hardware. He has experience spanning product marketing, product strategy, business analytics, and finance. Mr. Desai earned his MBA from the University of Chicago Booth School of Business. He also holds an undergraduate degree (highest honors) in Finance and Political Science from Loyola University Chicago. He is passionate about examining broader societal issues and actively positions and co-develops solutions towards solving for public good using technology.
	Sarah Wray Editor SmartCitiesWorld
Watch Here