Discover how the city of Madrid is innovating to become a smarter, more sustainable city that’s able to deliver improved services to residents and visitors alike.
In the latest SmartCitiesWorld City Profile, we’re turning our attention to the city of Madrid. Spain’s capital, Madrid is nation’s largest city and has the second-most populous metropolitan area in the EU. Known for its vibrant economy and high standard of living, Madrid generates an estimated 12 per cent of Spain’s GDP and employs more than 10 per cent of the country’s workforce.
The city is a financial and commercial centre in Southern Europe with a thriving service sector that drives the local economy, accounting for almost 80 per cent of its output. Madrid maintains a strong industrial presence, with advantages in infrastructure and its position as a vital transport hub.
Our City Profiles act as a toolbox for other cities, splitting out the city’s challenges and matching them to solutions that demonstrate exactly how technology, policy and investment come together to overcome both every-day and long-term issues. Here, we’re focusing on the city of Madrid’s:
You may also be interested in our panel discussion we recorded on 22 October with Madrid City Council’s Director of Strategic Marketing, Abigail Sigüenza. Together with Microsoft’s Alejandro Mullor, we explored the VisitMadridGPT project, an innovative AI-driven virtual assistant developed in collaboration between Madrid Destino (the Madrid City Council Tourism Department) and Microsoft. Watch OnDemand now below to discover how the project team trained the AI model to deliver accurate, conversational responses and how the data gathered from visitor queries is informing and improving the city of Madrid’s marketing strategies.
In association with: