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NYC building switches on interactive LED glass installation
ANC’s installation in the Tin Building is the largest deployment of the fully transparent, LED-embedded and construction-grade Glaam Media Glass in the US.
What is claimed to be the largest US Installation of the world’s first digital media and interactive architectural-grade LED glass has been commissioned at New York’s historic Tin Building.
The completed integration at the newly renovated 53,000-square-foot marketplace in Manhattan’s Seaport District is the first of many projects to come out of a partnership between ANC and Glaam America, announced in October 2020.
Fully programmable content
Glaam America’s Media Glass covers more than 1,100 square feet of space surrounding the escalators in the heart of the building. While on the escalator, shoppers have clear views of the marketplace awaiting them. The view from the retail floor to the glass is an ever-changing array of fully programmable content which ANC ties into the greater audiovisual network at Pier 17 using its proprietary LiveSync control system.
ANC reports the Tin Building project is a continuation of a partnership with the Howard Hughes Corporation at Pier 17 where it designed a custom multimedia system complete with no-bezel LED columns for continuous content display.
In addition to the Glaam integration, ANC also integrated a commercial video wall with transparent Oled. ANC worked alongside the project’s architect and design team at Roman and Williams, and construction manager, Plaza Construction, on the digital installation.
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“We’re thrilled to expand our partnership with the Howard Hughes Corporation to bring this truly unique application to life in the revitalised Seaport District, setting the bar high for what an experiential shopping and dining atmosphere should be,” said George Linardos, CEO, ANC.
“Our clients continually look to ANC as an AV design and integration partner to consult, evaluate, and install the latest technologies so they can provide their customers with memorable, engaging experiences. With Glaam Media Glass in the Tin Building, we are demonstrating that very attractive atmosphere.”
“Our clients continually look to ANC as an AV design and integration partner to consult, evaluate, and install the latest technologies so they can provide their customers with memorable, engaging experiences”
Glaam America claims its Media Glass eliminates the compromise of design and building value from obstructed views and blocked natural light from LED screens, bars, mesh and attachments. The embedded micro-LED technology, weatherproofed and protected from the elements, creates a seamless connection between the physical and digital experience.
Glaam reports it requires far less maintenance and repair than previous LED offerings, is priced at a similar capital investment and is estimated to provide 100,000 hours of full brightness over its lifetime, thus creating a total lower cost of ownership.
The original Tin Building, developed by the Howard Hughes Corporation, was home to the famous Fulton Fish Market, a once-burgeoning fish market dating back to the early 1800s and the epicenter of wholesale fish trade in the US. Today, the reconstructed South Street building serves a new generation in the heart of the Seaport District.
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