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Intel’s goals are to harness the value of the data to improve reliability and mitigate risks while improving safety, mobility, and efficiency

 

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Krzanich: "data is truly the new currency of the automotive world"
Krzanich: "data is truly the new currency of the automotive world"
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The automotive industry will need to be prepared to handle a ‘deluge’ of data

More than 4,000GB of data could be generated by a single car each day

Manufacturers and suppliers must collaborate, share and learn without losing their competitive position

Intel Corporation has pledged $250m of additional new investments over the next two years to make “fully autonomous driving a reality”.

 

Delivering his keynote address at the Los Angeles auto show’s Automobility conference, Brian Krzanich, Intel CEO, said these investments, made through its venture capital arm Intel Capital, will drive the development of technologies that “push the boundaries” on next-generation connectivity, communication, context awareness, deep learning, security, safety and more.

 

Heralding data as the “new oil” he warned that the automotive industry will need to be prepared to handle a ‘deluge’ of data. With the variety of sensors, sonar, LIDAR and cameras that will come embedded in autonomous cars, he predicted more than 4,000 GB of data could be generated from every single car each day.

 

Intel’s goals are to harness the value of the data to improve reliability of automated driving systems and directly mitigate risks while improving safety, mobility, and efficiency at reduced cost.

 

“Just as oil has transformed our world over the last century, data is poised to transform our world for the next hundred years – and beyond,” said Krzanich. “Data is truly the new currency of the automotive world.

 

“The automotive ecosystem has an incredible opportunity to use data to drive insights, take action on new business opportunities, and even create a safer, less contentious world.”

 

But he cautioned that it’s not enough just to capture the data and stressed the importance of turning the data into a set of actionable insights to get the full value out of it. “To do that requires an end-to-end computing solution from the car through the network and to the cloud – and strong connectivity,” he continued.

 

Going forward, he said, the automotive ecosystem must tackle three challenges when it comes to data: the size of data sets; the intelligence development cycle to process data; and security. And to overcome these challenges, manufacturers and suppliers must achieve scalability – they need a means to collaborate, share and learn without losing their competitive position.

 

“When it comes to the future of driving, Intel’s commitment to our partners, the industry as a whole and our global society is to accelerate automated driving, deliver end-to-end solutions, and lead the next generation of computing transformations,” added Krzanich.

 

“Within our industry, only Intel can make and deliver upon this commitment because of our comprehensive and unparalleled technology portfolio – developed through acquisition and innovation.”

 

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