Central to the PasTime concept is understanding which destination users choose and why, as well as what they do within a city
EIT Digital is to offer comprehensive and personalised business and cultural tourist packages for travellers.
Called PasTime, this app will use and combine multiple information sources from the Internet and tourist organisations, and according to EIT, will offer greater detail on more destinations, highlights, events or festivities than other travel guides.
PasTime’s database will be updated every night, so customers will always be offered the latest content in digital format filtered by their interests.
PasTime is the latest development in EIT’s ‘Innovation Activities’ pipeline. Through this, new products or services are delivered, startups and spinoffs created, outputs from projects are commercialised and the transfer of technologies ready for market entry are made.
Central to the PasTime concept is understanding which destination users choose and why, as well as what they do within a city. To enable this, PasTime will draw on gigantic "data lakes" resulting from millions of traveller transactions. It will look to social breadcrumbs, traces that users leave everywhere on social media, as well as semantic mobility traces, large amounts of data provided by apps and company websites on what customers do, where they go and when.
PasTime’s target customer base will include city stakeholders such as city marketing, travel and tourism-related companies and large-scale event organisers, alongside providers and developers of data management solutions and applications for cities or events.
In each of these locations, a leading EIT Digital partner company involved in the Innovation Activity, will liaise with local stakeholders and public authorities to secure privileged access to data sources related to local tourist and cultural offerings. Work has already started on collating data covering the entire French Riviera territory, from Monaco to Toulon, while a similar knowledge base for the Canary Islands and Amsterdam will be developed in the coming months.
Amadeus will coordinate the activity, develop new methods to match tourist packages with user profiles tapping into their giant data lake of user purchase behaviours and lead the B2B commercialisation. Data-Moove will be a business champion, leading the B2C commercialisation efforts and developing a dedicated mobile application for distributing the tourist packages directly to the travellers in the French Cote d’Azur. Localidata (UPM subgrantee) will be a business champion selling knowledge-based technologies for integrating heterogeneous data feeds and leading the test deployment in the Canary Islands.
Pascal Bourcier, Innovation Activity Lead, Amadeus said: "City visitors often struggle to identify local or limited-time tourist offers beyond the classic landmarks or attractions recommended by travel guides. There’s a real paucity of personalised planning tools that effectively combine all those offerings while considering time and budget constraints. In addition, classic tourist packages have so far offered little or no flexibility and are generally not adapted for short stays.
He continued, "Our aim is to revolutionise how people select and purchase local tourist offers. We expect this concept will have a direct tremendous impact on local and hyper-local tourist services, boosting event reservations and activities - which are often under-booked - thanks to better visibility and smart combinations with other offerings."
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