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People shape the future, not technology

Rapid acceleration of human-centric technology in AI, digital ecosystems and marketplaces will empower citizens

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People hold the power when it comes to applying technology for positive change
People hold the power when it comes to applying technology for positive change
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AI is becoming the new user interface, underpinning the way we interact with systems

Technology adapts to how we behave and learns from us to enhance our lives

People hold the power to shape and apply technology to create positive change, improve lives, and transform business and society, according to the Accenture Technology Vision 2017.


The theme of this year’s report, Technology for People, is a call to action for business and technology leaders to actively design and direct technology to augment and amplify human capabilities. The report states that we are beginning to see the emergence of technology for people, by people: technology that seamlessly anticipates our needs and delivers hyper-personalised experiences.

“The pace of technology change is breath-taking, bringing about the biggest advancements since the dawn of the Information Age,” said Paul Daugherty, Accenture’s chief technology & innovation officer. “As technology transforms the way we work and live, it raises important societal challenges and creates new opportunities. Ultimately, people are in control of creating the changes that will affect our lives, and we’re optimistic that responsive and responsible leaders will ensure the positive impact of new technologies.”

 

 

As part of the Technology Vision, Accenture surveyed more than 5,400 business and IT executives worldwide. Nearly nine in 10 respondents (86 per cent) said that while individual technologies are rapidly advancing, it is the multiplier effect of these technologies that is creating innovation breakthroughs.

 

 

The Technology Vision details how – with advances in artificial intelligence, the Internet of Things and big data analytics – humans can now design technology that’s capable of learning to think more like people and to constantly align to and help advance their wants and needs. This human-centred technology approach pays off for businesses, as leading companies will transform relationships from provider to partner, simultaneously transforming internally.

The Technology Vision identifies five emerging technology trends that are essential to business success in today’s digital economy:

  • AI is the new UI: artificial intelligence (AI) is coming of age, tackling problems both big and small by making interactions simple and smart. AI is becoming the new user interface (UI), underpinning the way we transact and interact with systems.
  • Design for humans: technology design decisions are being made by humans, for humans. Technology adapts to how we behave and learns from us to enhance our lives, making them richer and more fulfilling.
  • Ecosystems as macrocosms: platform companies that provide a single point of access to multiple services have completely broken the rules for how companies operate and compete. Companies don’t just need a platform strategy, they need a rich and robust ecosystem approach to lead in this new era of intelligence.
  • Workforce marketplace: The number of on-demand labour platforms and online work-management solutions is surging. As a result, leading companies are dissolving traditional hierarchies and replacing them with talent marketplaces, which in turn is driving the most profound economic transformation since the Industrial Revolution.
  • The Uncharted: To succeed in today’s ecosystem-driven digital economy, businesses must delve into uncharted territory. Instead of focusing solely on introducing new products and services, they should think much bigger – seizing opportunities to establish rules and standards for entirely new industries.

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