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Mobile ticketing set to soar

Study found metro, bus and airline app ticketing is the most established in terms of deployment and user adoption

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Deployments are dominated by app-based services using visual or QR-code authentication
Deployments are dominated by app-based services using visual or QR-code authentication

Mobile and wearable ticket purchases are expected to exceed 14 billion by 2018 accounting for more than one in two digital ticket transactions, new research indicates.

 

The Mobile & Online Ticketing: Transport, Events and NFC 2017-2022 report, from fintech analyst Juniper Research, forecasts total digital ticket sales will reach 54 per cent across transport and events sectors next year.

 

Meanwhile, the total number of transactions via mobile devices will exceed PC-based ticket sales for the first time in 2017, driven by metro and air ticket purchases, according to Juniper.

 

The study found that globally, metro, bus and airline app ticketing is the most established in terms of deployment and user adoption, followed by events ticketing.

 

By 2020, Juniper predicts that the number of digital ticketing users across all platforms will exceed 1.8 billion, with mobile near-field communication (NFC) accounting for 215 million unique users.

 

The majority of mobile ticketing deployments, especially in markets such as North America, continues to be dominated by app-based ticketing services, using visual or QR-code authentication. However, mobile contactless ticketing is fast becoming the de-facto mode of payment for metro and bus ticketing in selected cities, especially in Europe, Juniper reports.

 

The research also found that with the increased integration of chatbots, ticketing providers can offer a wealth of services directly to consumers via their dedicated app. “Whilst the potential opportunities for consumers are clear, the use of chatbots also aids ticketing providers, providing insight into user preferences and demands”, said Nitin Bhas, head of research at Juniper and author of the report.

However, the research cautioned that chatbots in ticketing will be primarily restricted to informational services such as tickets and seats availability, public transport arrivals or timetable enquiries, with the majority of consumers wary of conducting financial transactions. However, this resistance is likely to diminish over the next five years with ticketing transactions conducted via messaging-based chatbots reaching $6bn by 2022.

 

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