Seattle chosen as launch point due to the city’s progressive efforts in efficient urban transportation
Groupe PSA has introduced a smartphone-based “mobility aggregation platform” in Seattle as it targets the US market.
The US launch represents the latest step in the French automaker’s global growth initiative, “Push to Pass”, announced in April last year.
The Free2Move app will allow users in Seattle to compare the location, characteristics and operating costs of available transportation options, including offerings from Car2Go, Zipcar then TravelCar
Free2Move said it intends adding several bike-sharing services over the next 60-days, including Ofo Bike, Lime Bike and Spin Bike.
With Free2Move, consumers can schedule or immediately access the transportation of their choice for a period ranging from a few minutes to several days.
“The decision to launch a service that helps people move around in the most efficient way underscores our commitment to the future of Groupe PSA,” said Larry Dominique, North America president and CEO, Groupe PSA.
“As mobility services evolve and innovate based on the way people think about and consume mobility, bringing Free2Move stateside provides us with a unique way to address consumer demands, as well as a flexible platform to roll out future products.”
The service has expanded throughout Europe and is currently available in France, Spain, Germany, the UK, Italy, Austria and Sweden, with 400,000 customers and some 30 operators, the company claims.
“We’re pleased to announce that we will begin our North American operations in Seattle,” added Brigitte Courtehoux, senior vice president of mobility, Groupe PSA.
“As we begin to add more providers and roll out to new cities, Free2Move will enrich the lives of Americans who embrace innovative, non-traditional forms of transportation.”
If you like this, you might be interested in reading the following:
Smart mobility company acquires smart cities player
The acquisition is key to scaling and providing smart mobility solutions to the municipal marketplace
Ford launches bike-sharing in the Bay
The regional bike-share network is designed to enhance sustainable transportation in the San Francisco Bay Area
Bike-share programme enters China
Baicycle allows users to locate, rent and unlock their bicycles via a GPS enabled smartphone app that helps riders navigate their city