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Etisalat Digital opts for ThingWorx for IoT growth opportunities

Etisalat will build new solutions for markets that include smart cities and buildings, smart industry and fleet management


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Etisalat believes the IoT has significant potential in the Middle East
Etisalat believes the IoT has significant potential in the Middle East

The agreement sees PTC expand its technology into a new region

Open architecture allows Etisalat Digital to build an IoT ecosystem

Etisalat Digital has opted for PTC’s ThingWorx Internet of Things platform to develop IoT solutions in the United Arab Emirates and across the Middle East region.


The newly established business unit of EMEA telecommunications provider Etisalat is seeking to capitalise on the growing IoT opportunity in the Middle East region.


Etisalat Digital will use the platform to build new solutions for markets that include smart industry, smart buildings and cities, and fleet management. The open cloud platform architecture will enable Etisalat Digital to build a comprehensive ecosystem of IoT partners and solutions, said PTC.


“The Internet of Things holds significant potential in the Middle East region and we believe it will be a major component of growth in the digital solutions ecosystem,” said Francisco Salcedo, senior vice president of digital solutions, Etisalat. “Collaborations like this one with PTC enable Etisalat to provide an array of solutions and strengthen Etisalat’s position as a leader in the IoT space, capitalising on the opportunities in the region.”


ThingWorx, the centerpiece of PTC’s Internet of Things technology portfolio, is comprised of a rapid application development platform, connectivity, machine learning capabilities, augmented reality, and integration with leading device clouds. According to PTC, these capabilities combine to deliver a comprehensive IoT technology stack that enables companies to “securely connect assets, quickly create applications, and innovate new ways to capture value”.


“Working with Etisalat further illustrates the importance of building an Internet of Things strategy around a robust platform that enables customers to seamlessly integrate the components that lead to IoT success,” said John Stuart, divisional vice president, global sales and partners, PTC.


“With this agreement, PTC expands its technology into another new region, further demonstrating the potential for ThingWorx to be at the heart of IoT innovation around the globe.”


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