An orange version of the FIT bike model, part of a family of PBSC-developed bikes, will be the new generation in Brazil
PBSC Urban Solutions is expanding its bike-sharing operations into South America following a partnership deal with local bike-sharing company Tembici and project sponsor, the banking group Itaú Unibanco.
Itaú Unibanco has championed sustainable urban mobility as one of its official causes.
In total, 8,000 bikes and 680 stations will be deployed across several Brazilian cities, beginning in September 2017. When completed, the PBSC-enabled Tembici network will be the largest bike-sharing system in South America.
“We are extremely excited to expand into South America with an agreement of this magnitude and scope, thus strengthening our position as the world leader in bike-sharing solutions,” said Luc Sabbatini, CEO of PBSC Urban Solutions.
“PBSC adapts its mobility solutions to the specific needs and requirements of each city and is proud to have conceived a tailor-made solution for Brazilians. We look forward to leveraging our unique solutions and deep experience to deploy, alongside Tembici, a world-class urban movement solution in Brazil.”
The latest move follows the successful deployment of 1,000 FIT bikes in Honolulu, Hawaii, and installation of the world’s northernmost bike-sharing system in Reykjavik, Iceland.
An orange version of the FIT bike model, part of the family of bikes developed by PBSC, will be the new generation of “Itaú orange bikes”. The system will be operated by Tembici, known for its expertise in managing successful bike-share projects in South America.
“After travelling the world to learn more about different bike-share solutions, we are confident that PBSC Urban Solutions is the ideal partner to improve our projects in Brazil and to bring to South America the best technology and infrastructure in the bike-sharing industry,” said Tomás Martins, CEO of Tembici.
“There is no doubt that the biggest winners of this exciting partnership will be the riders and the cities.”
“This will represent a major transformation for the system, which is celebrating six years and 20 million user trips in 2017,” added Luciana Nicola, senior manager for governmental and institutional relations at Itaú Unibanco.
“Our goal is to take the bike-sharing experience in Brazil to another level, by being more secure, efficient and sustainable.”
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